How to Manage Multiple Sleep Center Locations Without Stretching Yourself Too Thin

A sle
ep center provides solutions for almost any type of sleeping disorder. Over the past few years, people have been coming to these centers in large numbers, and because of this, sleep center operators have decided to open sleep labs in multiple locations. Geographical expansion is a must for the growth of any business. But along with
expansion, comes the overhead of management as well. Sleep lab management across multiple centers can turn out to be quite a tough task. Here are some things that you should keep in mind while trying to manage sleep labs in different locations.

Consistency and branding across multiple locations

The biggest challenge faced by anyone having multiple sleep centers is that of managing staff across the various centers. Your first center must have had very good staff, and they must have been managed very well for your business to be successful enough to open multiple centers. Now to make sure that all your centers achieve the same level of success you need to ensure the same level of efficiency at all your centers, and there should be
a good plan to publicize your brand. There needs to be consistency in the way all your sleep labs and their marketing programs work. Here are a few tips that can help you in doing so.
  • You need to ensure that every single employee irrespective of his/her work location feels that he/she is part of a single team. For this, a very important thing that you need to remember is that having systems that can be duplicated easily will make your task easier. You need to use technology that will help you in integrating your business goals, marketing and branding strategies across multiple locations.
  • Duplicating your services across centers is important, but that should not hold you back from keeping things as up to date as possible. You can add professionals with a much broader background, who can address a wider range of patient problems. This is a great strategy as you will be able to distinguish one center from the other on the basis of facilities. You will also be able to refer particular patients to a facility that is better equipped to treat certain cases.
  • Branding is very important for a sleep center as you will have to face a lot of competition when you move to new locations. To come out on top you will need a solid branding strategy. Even with multiple sleep labs you should try and go for a single branding strategy everywhere. Going for a different route in every location will end up costing a lot more, and will require more effort in establishing the name as well.

Managing communications

One of the most important factors that will affect you performance across multiple centers is that of  communication. You will need to have proper co-ordination amongst your various centers. Also, at times you will be required to share patient and other data across these centers. That is why it is a must that you implement a good solution to maintain high patient care standards.

Telephonic communication has been the primary method to share data between doctors and patients across multiple centers but the latest technologies provide much better solutions. Now you can go for various online services that allow you to share files, and have voice or video conferencing. Not only does it make things easier, it also saves a lot of time and money.

Streamline to improve bottom line

As the number of centers increase, your expenses will also increase. It is important to make sure that you do all that you can to weed out any useless expenditure. Here are a few steps you can take to streamline the workflow at all your centers.
  • Print services can help you greatly in reducing expenditure in a sleep lab. These services allow you to easily track facets of your business as well as your patients while reducing paperwork.
  • Use of technology for data entry and data management is also crucial. All your databases including your hospital, billing and lab databases should be connected. This means that one time data entry for a patient’s tenure should suffice.
  • Using software that manages your documents is also a good way to reduce expenses on massive file cabinets and paper, and it also frees up space. It is also a lot easier to access data through these applications. 

Newsletter Articles